Source: Sky News
The modern-day crisis, for any large organisation, can come from out of the blue.
On the wings of social media, comment and opinion can appear rapidly around the globe in a matter of minutes rather than hours. So how can you help your team to cope should the worst happen?
The Storm online real-time crisis simulator can help give you the edge. By giving a real sense of immediacy to the unfolding incident, your crisis team can see how the outside world is viewing your problem, and can also see how their response is received externally.
Manned remotely by skilled operators, STORM simulates both mainstream and social media to assist our trainers to deliver state of the art media and crisis training. Your participants can face interviews and see their responses reported by newspapers, radio and even television. While being part of the conversation on Twitter, Facebook, YouTube, Instagram, and many others.
Source: France 24
Many of the world’s top companies have struggled to manage social media – STORM offers your teams a chance to see how a problem or incident could be played out in the unforgiving spotlight of social media in the outside world. But because ours is a closed system, it gives them the chance to learn without making any mistakes public ones.
Source: CBS News
Your potential crisis could take many forms. Whether it’s a major incident such as a fire that is picked up first by Twitter, or a crisis that starts by someone’s reaction to your product or reputation on Facebook, you’ll want to give it a try in a safe environment before you face the world for real.
Source: Reuters
Your participants can be interviewed down the line by a stakeholder simulating a real-life response to your incident or initiative. While still in the session they can watch onscreen how their interview is played out in the outside world, and see how their contribution helps build the story.

STORM allows participants to hone their social media injects under the watchful eye of experts – great training for when you have to face the outside world for real.
2 years, 2 months ago
5 years, 7 months ago
5 years, 7 months ago
TRENDING ON SOCIAL MEDIA
STORM allows participants to hone their social media injects under the watchful eye of experts – but away from the outside world in case of problems.
3 years, 8 months agoYour friends may be on Facebook but so – all too often – are your enemies when a crisis strikes!
3 years, 8 months agoSTORM is offered as part of our online training portfolio. It’s not just for crisis or those who talk to the media. It can help you build teams and train them how to deal with all kinds of stakeholders your company may need to include.
3 years, 8 months agoContact us if you would like to talk about how STORM can help train your team.
3 years, 8 months agoMany of the world’s top companies have struggled to manage social media. STORM offers your teams a chance to see how a problem or incident could be played out in the unforgiving spotlight of social media in the outside world. And because ours is a closed system, it gives them the chance to learn without making any mistakes public ones.
5 years, 7 months ago@Storm can simulate Tweets with realistic links that look like the real thing but which can’t be seen outside your training room.
5 years, 7 months agoSocial media has developed with frightening speed. Your crisis can start on it – but even if not, you can bet that opinions and even pictures of your incident or problem will be shared online in minutes.
5 years, 7 months agoThe STORM homepage allows trainers to simulate all kinds of social media posts, including Facebook, #Twitter, Google+, LinkedIn, and Pinterest.
5 years, 7 months agoOn STORM,your crisis looks as real as it can be – session groups have told us afterwards it was when they saw the pressure building on social media that their training started to feel just like a real crisis.
5 years, 7 months ago