MEDIA

Crisis has hit your organisation.. and now it’s brewing up a STORM

The modern-day crisis, for any large organisation, can come from out of the blue.

On the wings of social media, comment and opinion can appear rapidly around the globe in a matter of minutes rather than hours. So how can you help your team to cope should the worst happen?

The Storm online real-time crisis simulator can help give  you the edge. By giving a real sense of immediacy to the unfolding incident, your crisis team can see how the outside world is viewing your problem, and can also see how their response is received externally.

Manned remotely by skilled operators, STORM simulates both mainstream and social media to assist our trainers to deliver state of the art media and crisis training. Your participants can face interviews and see their responses reported by newspapers, radio and even television. While being part of the conversation on Twitter, Facebook, YouTube, Instagram, and many others.

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A chance to test your team’s skills in a friendly arena

Many of the world’s top companies have struggled to manage social media – STORM offers your teams a chance to see how a problem or incident could be played out in the unforgiving spotlight of social media in the outside world. But because ours is a closed system, it gives them the chance to learn without making any mistakes public ones.

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From explosions and fires to corruption, product contamination and crime…

Your potential crisis could take many forms. Whether it’s a major incident such as a fire that is picked up first by Twitter, or a crisis that starts by someone’s reaction to your product or reputation on Facebook, you’ll want to give it a try in a safe environment before you face the world for real.

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Real-time stakeholder training with extra realism

Your participants can be interviewed down the line by a stakeholder simulating a real-life response to your incident or initiative. While still in the session they can watch onscreen how their interview is played out in the outside world, and see how their contribution helps build the story.

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